Both services will be available without the subscription requirement that comes with many other meal kits. However, while Walmart’s meals will only be available at Walmart, WW will presumably be in a wider variety of supermarkets. Just a few days after WW announced the news, Walmart announced that they’ll also be launching meal kits in their stores. This shift towards putting meal kits in grocery aisles could be a trend to watch. And we all know the grocery store is a prime location for impulse-purchase-driven sales. But placing their “quick-prep” kits in supermarket aisles instead of offering them exclusively via delivery turns these meals into potential impulse purchases for shoppers who want something healthy to cook but don’t already have a recipe in mind when they go to the store. ![]() WW already has a partnership with non-subscription meal kit delivery service Chef’d, offering healthy meals that range from 150 to 250 calories per portion. However, since they are coming pretty soon after CEO Mindy Grossman’s attempt to rebrand Weight Watchers as a healthy lifestyle brand, they are most likely also meant to appeal to people who just want to find quick, healthy meals. WW’s meal kits will offer healthy ingredients and recipes that fit into the company’s points system. ![]() The launch, slated for the second half of this year, could indicate a shift in the meal kit sphere-away from online ordering and delivery and towards brick and mortar stores. Instead, the weight management company announced last week that it is working with California-based FreshRealm to get a line of healthy meal kits on grocery shelves. Weight Watchers is trying to carve out a space in the meal kit market-they’re just skipping the whole delivery bit.
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